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This article goes along with Episode 17 of the AI Client Attraction Podcast, where I talk about moving beyond one-on-one coaching and how to know whether creating your first group program makes sense for your coaching business.
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At some point in your coaching business, you may start wondering:
Should I turn what I'm doing one-on-one into a group program?
Maybe you find yourself teaching the same thing to several clients. Maybe you'd like an offer that allows you to help more than one person at a time.
A group program could be a good next step.
But that doesn't mean you need to rush into creating one.
Look at What You're Already Coaching On
Before creating a group program, look at the work you're already doing with clients.
Are there certain problems you help people solve over and over again?
Is there a process you tend to walk clients through?
Are several clients coming to you with similar questions?
Those patterns can give you clues about what could become a group program.
You don't necessarily need to create something completely new.
Your group program may already be hiding inside the work you're doing one-on-one.
Make Sure the Topic Works in a Group
Not everything needs to become a group program.
Think about whether several people could work toward a similar outcome while following the same general process.
If everyone would need completely different coaching, a group format may not be the best fit.
But if there's a clear problem, process, and outcome that several people could work through together, you may have something.
Your First Group Doesn't Have to Be Huge
One thing that can stop coaches from creating a group program is thinking they need 20 or 30 people to make it worthwhile.
You don't.
Your first group could have four, five, or six people.
Starting small gives you a chance to see what works, notice where people need more help, and improve the program before you offer it again.
Keep Your First Program Simple
You don't need 12 modules, 47 worksheets, a complicated membership portal, and a pile of bonuses.
Start with the transformation you're helping people achieve.
Then ask:
What do they actually need to learn or do to get there?
Build your program around that.
You can always add things later. It's much harder to simplify a program after you've filled it with things your clients don't really need.
You Don't Have to Wait Until Everything Is Perfect
Your first group program probably won't look exactly like your fifth one.
And that's okay.
You'll learn a lot by actually working with the first group.
Start with a clear problem, a simple process, and an outcome you know you can help people work toward.
Then let the experience help you make the program better.
You don't need to create a bigger program. You need to create the right program for the people you want to help.
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